WEEKENDS OUT WEST
Escape to Nature
Designing a brand identity inspired by the wild beauty of West VirginiaWeekends Out West, a vacation rental company based in the heart of West Virginia, commissioned me to create a brand identity that captured the serenity and charm of the local landscape - from peaceful lakes and forest trails to misty mountain mornings.
The result is a clean, versatile brand system that feels fresh, grounded, and welcoming. Designed to flex seamlessly across digital, print, and product, the identity invites guests to slow down, breathe in, and truly switch off, wherever they see the brand.