BAMBINO MIO
A Fresh Take on Reusable Nappies
Translating a rebrand into warm, social-first visuals that connect with parents.Bambino Mio, the reusable nappy brand, approached us to help strengthen their visual presence on social media. They had just completed a rebrand and needed a look and feel that would translate beautifully to social, while staying true to their values and resonating with real parents.
I began by diving deep into their existing content and benchmarking it against the wider parenting and sustainability space. From there, we identified a visual sweet spot: warm, welcoming, and rooted in everyday moments. The result was a refined social-first aesthetic that felt both modern and genuinely relatable - helping the brand show up online in a way that felt fresh, familiar, and full of personality.
I challenged myself and the team to quickly put our ideas into practice and explore how they might look on the Bambino Mio Instagram feed. While their existing feed was already strong, we felt it could be slightly elevated with a few new formats and a more streamlined look and feel.