ABOUT + CV
Creative leader with 10+ years of agency experience, specialising in digital-first design and brand identity. Proven track record in shaping visual strategy for global brands including Adobe, Spotify, and BISSELL. Skilled at directing cross-functional teams, mentoring designers, and delivering creative that resonates culturally and drives measurable business impact.
Creative Direction & Design
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Branding & Identity
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Typography & Layout
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Social Media Design
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Print & Digital Media
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UI/UX Design
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Illustration
- Animation
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Team Leadership & Mentoring
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Project Management
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Cross-Functional Collaboration
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Client Communication & Relationship Building
- Artworking & Quality Control
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
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Figma
- Adobe Firefly and AI Design Tools
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Launched Adobe UK’s Instagram account with a tailored visual identity for Next Gen Creators and Creative Professionals, growing the channel to nearly 20K followers with consistently high engagement.
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Directed Spotify UK’s social design strategy, driving a +78.4% net sentiment shift in three years.
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Design lead for Tombola’s Open For Fun campaign with I’m a Celebrity… Get Me Out of Here!, delivering 166% year-on-year Instagram growth, 2,462 new followers, and 55+ earned media placements reaching over 132 million people.
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Shaped social identities for multiple brands, with the BISSELL HydroSteam campaign delivering a 21% follower increase and 341% engagement surge.
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Managed and mentored a team of up to four Mid-weight and Junior Designers, supporting growth through regular 1:1s, goal-setting, and development planning. Oversaw workloads and briefs to ensure delivery of high-quality creative at pace.
- Founded the internal Poster Design Challenge, a monthly initiative encouraging designers to experiment beyond client work, which boosted team creativity, confidence, and cross-team inspiration.
Designer, That Lot, London, UK, 11/2016 - 08/2017
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Delivered design work for high-profile clients including HSBC, B&Q, Byron Burger, and Jockey Club, ensuring brand consistency and high creative standards.
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Stepped into a leadership role during the Head of Design’s absence, ensuring smooth workflow and strong creative output.
- Created impactful digital content for leading brands including TGI Friday’s, BBC One, BBC Asian Network, SyFy, and Betway.
- Designed and managed the visual identity for YouTube’s The Fox Problem, producing real-time social content and building a consistent brand presence across platforms.
Digital Marketing Assistant, Sony Music, London, UK, 03/2013 - 05/ 2013
- Supported the Digital Marketing team on the Mixers Magnets campaign for Little Mix.
- Drove global fan engagement by promoting the Mixers Map, attracting over 270,000 users through a bespoke Twitter activation.
Education
BA Drawing and Applied Arts (First Class Honours)
University of the West of England, Bristol | 2008 – 2011
Foundation Diploma in Art and Design (Distinction)
Camberwell College of Arts, University of the Arts London | 2007 – 2008