HANNAH LAKE
Senior Graphic Designer
ABOUT + CV
I’m Hannah, Graphic Designer, Tapestry Artist, mother of two boys, and all-round lover of colour and aesthetically pleasing things.
Born and raised in South East London, I’ve been designing agency-side for over 10 years, officially making me an elder millennial with a solid track record (and a few well-earned grey hairs).
I specialise in crafting standout digital content, with a particular love for social media. Whether it’s concepting a full campaign or designing scroll-stopping assets, I help brands dial up their identity and really connect with their audience. My approach blends creative instinct with data-led thinking, so everything I design looks great and pulls its weight.
Adobe Creative Suite
PowerPoint, Slides & Keynote
Pitch & Presentation Design
Branding and Identity Design
Typography and Layout Design
Print and Digital Media
Social Media Design
Pitching
Figma, Canva, Adobe Express, Adobe Firefly
Art working
Illustration
UI/UX Design
Animation
Project Management
Team Leadership and Mentoring
Client Collaboration and Communication
Senior Graphic Designer, That Lot, London, UK, 2017 – Present
Drove the Adobe RTB Campaign’s design, bolstering Adobe’s AI image and transforming skeptics into adopters, securing a £500K+ budget for key strategies.
Pioneered the launch of Adobe UK’s Instagram account with a tailored visual identity for Next Gen Creators and Creative Professionals, now boasting nearly 20k followers and consistent high-engagement posts.
Directed the design of Spotify UK account trajectory, achieving impressive growth metrics within three years including a net sentiment change of +78.4%.
Steered social media identities for brands, with the BISSELL HydroSteam campaign driving a 21% follower boost and 341% surge in post engagement.
Lead a dynamic team of Mid-weight and Junior Designers, nurturing their talent and evolution and transitioning from a boutique creative agency to the Weber Shandwick Collective.
Crafted compelling pitch decks that clinched partnerships with renowned brands like Adobe UK, The Macallan, and Spotify.
Designer, That Lot, London, UK, 11/2016 - 08/2017
Stepped up as a key contributor in the team, assuming leadership during the head of design’s absence.
Drove design initiatives for premier clients such as HSBC, B&Q, and Jockey Club, upholding impeccable design standards throughout.
Graphic Designer, Telegraph Hill, London, 07/2013 - 09/2016
Embarked on crafting impactful digital content for elite brands in tandem with the Head of Design.
Pioneered the visual narrative for the YouTube show ‘The Fox Problem,’ orchestrating real-time social media visuals and forging a consistent brand presence across channels.
Lead and developed design on the There’s a Beer For that campaign, crafting bespoke content that showcased the best in Beer.
Digital Marketing Assistant, Sony Music, London, UK, 03/2013 - 05/ 2013
Teamed up with the Digital Marketing unit on the pivotal Mixers Magnets campaign for the iconic British group, Little Mix.
Championed fan engagement by promoting the Mixers Map, sparking global momentum and captivating over 270,000 users via a bespoke Twitter ribbon.
School
BA Drawing and Applied Arts, First Class Honours Degree
University of the West of England, Bristol
September 2007 - July 2008
Foundation Art and Design Diploma, Distinction
Camberwell College of Arts, University of the Arts, London
September 2007 - July 2008
A Levels at Sydenham School
September 2005 - July 2007