HANNAH LAKE

Design Director | Creative Leader | Branding & Digital Strategy

ULTRA

Water Alone Is Not Enough.

A new premium hydration drink, containing electrolytes. Aimed at fitness enthusiasts and high performers; people who want more than just water to stay hydrated.

if Liquid Death is rebellious and chaotic, Ultra is understated and clean. Ultra has a science backed formula but wants to appeal to both fashionistas and training enthusiasts through a strong identity.

Branding
Visual Identity
Packaging
OOH
Social Content