RIMMEL UK
A Glamorous Christmas
Creating rich, festive social content for an iconic beauty brand.In 2019, Rimmel asked us to create a bespoke suite of Christmas social content that felt as bold and glamorous as the brand itself. The goal was to build a festive world that showcased their bestselling heroes alongside exciting new launches, all while capturing the richness and allure of the season.
We developed a visual style that was luxe, eye-catching, and unmistakably Rimmel. Every asset was designed to stop the scroll and spark inspiration, helping beauty fans find the perfect festive look, and a few wishlist additions, just in time for the holiday period.
Getting Jelly With It - Shoot & Asset Production
I art directed a product shoot for Rimmel’s newest Jelly line, developing a glossy, dewy aesthetic that leaned right into the playful, tactile nature of the product.Using real jelly cubes, we captured slow-motion footage of the products bouncing and sliding across bright, dynamic surfaces, creating content that felt vibrant, sensorial, and full of movement.
These visuals became a series of trending boomerangs and interactive gamified assets, bringing a fresh, joyful energy to Rimmel’s social feed and helping the brand tap into what audiences were engaging with at the time.