SPOTIFY
Always On, Always Entertaining
Building a bold, community-first social presence for the world’s biggest audio platform
Spotify wanted to become the go-to voice for all things audio while keeping things fun and approachable. They needed a creative partner to define a consistent Always On strategy that felt authentic, inclusive, and full of personality.
As part of the team, I helped shape a social strategy that didn’t just talk at followers - it invited them in. We created bold, playful visuals and connected with niche communities by speaking their language. From meme-worthy graphics to content rooted in subcultures, everything we made hit the right note. The result was a social presence that felt fresh, relevant, and genuinely community-driven.